Ever heard of The Motherhood Project? No? Well, allow me to enlighten you.

It’s a group of moms working to make their homes as commercial free as possible so that all will be right with the world and children will grow and experience tranquility and serenity that will transcend all aspects of life, respecting the child and making the world a better place.

I like number deux and quatre of their little mission:

2. To reassert ourselves and our values in the lives of our children. We will teach our children self-discipline, empathy, moderation, and other values that will help them resist the messages of marketing.

4. To make our homes and families commerce-free zones. To the degree that we are able, we will limit our children’s exposure to advertising and marketing.

So, that’s pretty convenient, don’tchya think?…to blame advertising for your children’s behavior, instead of your own parenting?

Are children incapable of being taught to value intangibles? Can little Johnny not resist the Wii, without censoring its existence? What if other children tell little Johnny about the Wii? Although, I’m assuming most of these kids would be homeschooled, considering they say this:

With regard to activities or technologies that raise threats to the health and well-being of children (activities such as advertising and marketing to children and certain new bio-technologies and cyber-technologies), we seek to preserve the dignity and integrity of children. We favor a shifting of the burden of proof from those who would be adversely affected by the adoption of a potentially harmful activity or technology to those who propose its adoption.

I would think that mothers within this organization shun the mainstream, including schools.

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