After Motrin’s controversial babywearing ad sparked a national outcry from baby slinging moms across the nation (or at least a tiny subset that uses Twitter), McNeil Consumer Healthcare, the maker of Motrin, has pulled the ad.

The power of blogs, people! Next thing you know, you’ll be harnessing this power to get a black man elected president!

But we kind of feel sorry for the poor Motrin folks. Obviously they put a lot of “thought” and “effort” into the making of their commercial, all for nothing but a gigantic onslaught of free publicity. So, to help them out, Kristen and I helpfully put together an alternative:

(view the original ad here)

If you haven’t heard about this commercial from Motrin by now, you are sure to soon as it seems to be bouncing off the internet walls.

First, go watch the commercial, then go here, read the ad verbatim (if you want) and come back here to read the rest of this post.

Okay, are you back? Let’s continue. What did you think? Is it offensive or not? Any other opinions, thoughts?

The woman sounds completely self-absorbed, and confirms this by saying, “What about ME?!”

Newsflash: It’s NOT all about you.

The other thing that made me cringe (well, the whole thing made me cringe, but in particular) “It totally makes me feel like an official mom”.

Like, totally.

And the condescension just rolling off her tongue? Nice.

continue reading…