While ironic beards seem to be on the rise one facial hair trend that seems to be dead and buried is the Tom Selleck/70s porno/Superfan icon, the mustache. Well, gentlemen, if you’ve been itching to revive the trend and grow out that lip rug you now have a good excuse — you’re helping children’s charities!

That’s right, Mustaches for Kids has collectively raised over $150,000 for charities like Make-A-Wish. How does it work? Glad you asked:

Each year, during the four-week Growing Season between Thanksgiving and Christmas, Growers sprout sweet, sweet Mustaches. Per Mustaches for Kids bylaws, they shave their faces, except for the Mustache, a minimum of one time per week and solicit donations from friends, family, co-workers, and people in the community. Kind of like getting pledges to run a marathon. Without the exertion, cramping, or dehydration. Call it a facial hair marathon.

At the end of the Growing Season, each Mustaches for Kids chapter hosts a Mustache Competition, which is a cross between a beauty pageant, dog show, and police line up. During the Competition, Growers, often in Mustache-enhancing costumes, are put through a test of mind, body, and Mustache and allow their facial hair to be evaluated by an independent panel of judges, and one Mustache is declared to be the “Sweetest.”

Now I just need to convince the wife to let me participate — I’m dying to release my inner Rollie Fingers.

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