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Filed under: General

Bratz Get Time Out

Posted December 4, 2008 at 9:54 pm by Hillary

I never understood why on God’s green earth girls, or their parents, found Bratz dolls even somewhat appealing.  It turns out they may not be on store shelves for much longer.

A California federal judge found that the dolls’ manufacturer, MGA Entertainment, had infringed on several copyrights by competitor Mattel.

The ruling does allow Bratz toys to be sold during the holiday season. After that the company must recall “all Bratz dolls from retailers and to destroy ’specialized plates, molds and matrices’ used to make the dolls,” according to the injunction.

Of course, MGA Entertainment plans to appeal the ruling. (No surprise there.)

What the hell is so appealing about those scary-looking, sour-faced dolls?  Seriously! If you’ve never had the pleasure of seeing a Bratz doll, go here and take a look. Am I kidding? Nope; they’re creepy.

More important, why would I, as a parent, purchase my girls a toy named Bratz, when I’m trying to teach them not to be brats? Boggles the mind.

Attention toy manufacturers: You can do better.

I know I won’t be losing sleep tonight knowing that the Bratz line will be permanently removed from toy stores and Christmas lists everywhere. Are there any Bratz fans in Imperfect Parent nation who wish to provide a counterpoint?

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7 Responses to “Bratz Get Time Out”

1. Stacey

December 4, 2008 @ 10:12 pm

All the Bratz dolls being recalled will do is make them even more valuable, desirable, and like crack for a certain kind of girl and her mother. Oy,vey.

2. momof3_ipmod

December 4, 2008 @ 11:07 pm

My daughter is not allowed to have those dumb dolls! She got some for her birthday and I made her take them back and get something else. They look like little minature hookers! These little girls play with these dolls and think they’re so cute. I sure as hell don’t want my daughters to EVER dress like those “creepy” little things! YUCK! I hope they’ll be gone for good.

What did they infringe on though? Just curious.

3. Cin

December 4, 2008 @ 11:09 pm

I have always found BRATZ to be completely inappropriate, especially for their intended audience. I am not a prude and our rules are pretty relaxed compared to many, but those dolls send the wrong message to girls. Too much makeup and too revealing clothes. I can understand young Aunties who might like them and give them to their nieces, but I am freaked out by the number of otherwise strict mothers who allow their kids to collect them. Even the name is wrong. I’ll be happy when they make a doll collection called SMARTZ or BRAINZ orINDEPENDENTZ. :-)

4. momof3_ipmod

December 4, 2008 @ 11:18 pm

I’ll be happy when they make a doll collection called SMARTZ or BRAINZ or INDEPENDENTZ.

Ohh…I like the sound of those dolls! Especially the “INDEPENDENTZ” one! Whenever you ask my oldest what she wants to be when she gets big she says, “a smart independent lady!”! Oh I love when she says that! But she’s only 7 1/2 so I should probably record her saying that so when she’s 16 I can replay it for her! lol

5. Kymberly

December 5, 2008 @ 10:55 pm

I dodged that bullet because my DD doesn’t like Barbie OR Bratz (her choice). I was a major “Barbie girl” growing up so the not liking Babs stung a bit.

I know plenty of darling girls from lovely families that love(d) Bratz. To be fair(ish), in the beginning they were far more appealing to those seeking a tad more (plastic) diversity than the usually bland, blonde, utter-beigeness of Barbie.

That and their feet snap clean off in order to change their shoes! So modern! One must suffer for beauty and if you aren’t willing to alter your body for fashion, why bother?

That said, I do find the PR/marketing angle interesting. While I’m a stickler for “rights” and Intellectual Property is hard to argue, I do find it irritating that when Mattel couldn’t beat the competition in market share, they went whining into court instead.

6. Marge

December 7, 2008 @ 5:19 pm

Our girl’ birthday was yesterday and, so far we’ve dodged the Bratz bullet. Whew!

7. Kristy

December 9, 2008 @ 10:45 am

I have never understood why anyone would buy those horrid things for their girls!

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