Is there some underground contest being held by celebrities to give their kid the weirdest name ever? If so, Ashlee Simpson-Wentz and hubby Pete Wentz are definitely in the running. They might even be leading the pack.

The couple’s healthy baby boy was born yesterday. His name: Bronx Mowgli Wentz.

No typos there, kids. The little dude’s name is Bronx Mowgli.

C’mon already. Why, when there are so, SOOO many somewhat normal names out in existence, would two parents willingly choose to name their kid after a New York City borough and a skinny dude from The Jungle Book who was raised by wolves?

Do these people think about what a name does to a kid? What playground bullies may taunt to this unwilling victim?

It’s not only the name. Let’s not forget the initials. When I named my offspring I carefully scrutinized the initials to make sure they wouldn’t provide fodder for mean kids.  This little guy’s first two initials are B and M. Yup, B-M.

Even the Duggar family has done better with names, and they’re restricting themselves to ones that start with the letter J!

This name renders me speechless, which says a lot. To borrow a phrase from Dr. Phil: “What the hell were you thinking?”