Brilliant marketing or just cruel?

May 3rd, 2008 by | Permalink

I love watching the food network! I’m not much of a culinary Queen, so watching many of the shows gives me that cooking fix.

I especially love all of the challenges — extreme birthday cakes, character cakes, outrageous chocolate creations. I have no idea how they do it! Fascinating.

The other day I was watching the Ultimate Wedding Cake challenge — one lucky couple will choose from six cakes. The winning cake will be featured at their wedding, and the lucky chef wins $10k. Not bad!

So I’m watching the show. One cake, a six-tiered chocolate dream, will float above a sea of truffles and caramel. Another orange chiffon cake is being soaked in grand marnier then covered in a white chocolate ganache. My mouth is watering just thinking about it!

Then comes the commercial break… Weight Watchers! Come on! They were hawking their online program. I know people that swear by Weight Watchers. I’m not knocking it. But do you really need to interrupt one’s cake bliss with an ad for weight loss?

I prefer to watch my glutinous cooking shows in peace. White chocolate ganache, mascarpone cheese, truffles and all.

Best of the interwebs:

MORE ON THE WEB